A video footage shown at a Kuaishou booth at the 2020 China International Fair for Trade in Services on September 4
Within China, Kuaishou is more popular among users in smaller cities and rural areas © REUTERS

Chinese short video giant Kuaishou is preparing to raise $5bn in a Hong Kong listing, according to several people familiar with the situation, as its main rival ByteDance struggles to resolve US and Indian threats to its TikTok app.

Beijing-based Kuaishou, founded nine years ago, was once the leading short video app in China but was eventually overtaken by ByteDance’s Douyin, the Chinese version of TikTok. 

The deal, which is likely to come in the first quarter of next year, will value Kuaishou at about $50bn, double the value at its last big fund raise “but reasonable enough to give [new] investors plenty of upside”, said one existing shareholder.

Originally, Kuaishou had considered listing in the US, but it has, like many other mainland technology firms, decided to list closer to home because of increasing US-China tensions. It is expected to file paperwork with the Hong Kong Stock Exchange shortly. The move was first reported by The Information.

Investors who hold stakes in both ByteDance and Kuaishou said the two companies have key differences, with ByteDance having a superior advertising business but Kuaishou boasting a more engaged community of users.

“Kuaishou is more of a social network. It is all about friends sharing content and user generated revenues, while ByteDance/Douyin is more of a broadcast product. That means Kuaishou depends more on user generated revenues while ByteDance depends more on advertising revenues.” said one investor, who added: “Today, though, both are invading each other's territories.” 

Kuaishou had 236m daily users in September to Douyin's 324m, according to Aurora Mobile.

Within China, Kuaishou is more popular among users in smaller cities and rural areas. It has also pushed faster into live-streaming and ecommerce. This year, it launched an overseas video-sharing app called Zynn, which was hit with accusations of plagiarism.

The app had rocketed to the top of download charts by promising cash payouts to users for signing up and watching videos, but was eventually removed from the Google and Apple app stores amid the controversy. It has since been reinstated.

Kuaishou did not immediately respond to a request for comment.

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